Portable and Car Players
All CategoriesXerox, Kleenex, Walkman...iPod
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- Posted by Rags Gupta, Live365 posted at 2004-09-10 10:46
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Sony's PSP - the 'iPod killer'?
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- Posted by Rags Gupta, Live365 posted at 2004-10-28 03:23
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Will one bad Apple spoil the bunch?
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- Posted by Johnny High School posted at 2005-09-08 20:19
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The iPod nano Screens...
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- Posted by Paul Resnikoff, Editor posted at 2005-11-24 01:31
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Rhapsody in Urge
Lots of people have weighed in on today's announcement about the JV being formed between RealNetworks and MTV, Rhapsody America, to market music subscription services. Fred Wilson prescribes 4 ways to improve the value prop: offering downloads as part of subscription packages, integrating with more connected and mobile devices, and constructing a social network. J Herskowitz has some good insights and suggestions himself like how Rhapsody should buy Napster to simplify the message and the introduction of ad-supported streaming. Rafat has his usual in-depth coverage including an analysis of the structure and financials -- the notable one to me is that MTV is contributing a $230 M 5-yr note and that the JV will be oligated to buy...$230 M worth of ads on MTVN channels over the next 5 years. I'm no accountant, but isn't that what got Enron into trouble...? But no matter, Real & MTV are lucky to be getting so much free strategic advice (he writes, tongue planted firmly in cheek)...to which I'll of course add my unsolicited opinion and advice:
-It's not a bad move for each party. MTV can do something with Urge, which was not gaining traction. Real consolidates its position in the marketplace and benefits from MTV's promotional power.
-However, I'm skeptical that MTV's promotional power will move the needle that much. Otherwise, why didn't Urge take off? The service in question is hard to advertise - you kind of have to experience it to get it - and so I suspect that subscriber acquisition costs using ads on MTVN would be high considering that you'd be educating prospects and then expecting them to sign up with a credit card to create a billing relationship. For more on this, talk to Sirius, XM and Napster or look at their financials.
-Here's the thing: subscription on-demand streaming is a utility.
Fred calls it the music dial tone. As such, it should be bundled and
offered by utility providers as part of a package or upsell -- cable
companies, mobile carriers and broadband ISPs. These entities have
billing relationships with tens of millions of subs and they could
easily add this service to their tiers (as they do now with
MusicChoice) or upsell. The commercial relationship announced with
Verizon today is a good start but there's much more they could do here.
-If they aren't already, they should look at Fred and J's suggestions...some good ones there.
[Cross-posted from www.ragsgupta.com]
- Posted by rgupta posted at 2007-08-22 07:06
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Gerd Leonnhard on The Future of Telcos: Content & Service Pipes
The NYC iPod Doctor
The battery on my iPod died recently. It happened all of a
sudden. It was working and then, it wouldn't ho...
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- Posted by rgupta posted at 2008-06-08 15:58
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