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04
May
2008
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Gerd Leonhard Video: The Challenges of Broadband Media


This is the first of a new video series by Futurist Gerd Leonhard called gerdtube (www.gerdtube.com), explaining the differences between a narrowband or more or less disconnected world, and a broadband-connected world. Users become creators, copyright morphs into usage right (i.e. licensing), ads become content, media becomes interactive by default, broadcasting goes 2-way, and Control becomes... Trust. 


 
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