Follow Us

·

The Big Gamble on 'Hybrid' Record Stores...

Sunday, November 27, 2011
by  paul

Walk into Amoeba Records, and there's no question: this is a record store, and it's about buying music. It's rows and rows of used CDs and vinyl, with serious music lovers thumbing through the racks.  But that's not reality anymore, and for the rest of us, the 'record store' is quickly morphing into the 'entertainment store,' or some variation thereof.    

And that's for the ones that manage to survive.  "All of you have noticed our not-so-subtle shift in emphasis from pure music, to music and DVD, to now at times an odd mixture of new and used CDs + DVDs, combined with an increasing amount of pop culture and fashion items," Newbury Comics cofounder and CEO Mike Dreese recently told his Facebook followers.     

Others are increasingly scraping by with a mixture of non-musical items.  The new 'hybrid' record store includes lots of 'lifestyle' products like incense, toys, books, and novelty items, a collection that can sometimes clutter the pathways to actual music.  According to data recently shared by StreetPulse, lifestyle items are approaching 30 percent of revenues at some record shops.  "Music is selling way under list and the markup on lifestyle is huge," StreetPulse CEO John Weston told Digital Music News last month. 

So are these really record stores anymore?  Actually, Newbury is now opening mall-based 'hybrid' retailers, and Dreese very candidly wondered whether that's enough to keep his brick-n-mortar model afloat. "There simply isn't enough remaining customer demand to support more than a handful of our stores in a few years if we don't change our mixture of goods."

But this is happening all over, even at the 'uncool' spots.  Take Hastings, which has been dialing away from music for years - and surviving in the process.  As of its latest fiscal year, this is what the breakdown among products looked like.

 

Then of course, there's vinyl, enough of a niche for some smaller shops to survive.  Unsurprisingly, a huge chunk of vinyl sales are happening at indie outlets, and LPs need floorspace to survive.  The question is whether this little boom becomes a bigger boom, and puts some of the 'record' back in 'record stores' over the next few years.  

 



OUR SPONSORS