Position: Marketing Manager

Company: Sony Music Entertainment Canada Inc.

Location: Toronto, Ontario

Sony Music Entertainment Canada Inc.

Sony Music Canada has an immediate opening for a Manager, Marketing reporting directly to Director, Marketing.  You will be responsible for the overall management of artist projects at a regional and national level, and being digitally savvy, you will also be involved in the creation of an online strategy in coordination with other departments.  You will be the primary liaison between Sony Music Canada and artist management as well as international label affiliates. 

The various responsibilities of this position include the following: 

• Development of creative content for domestic artists
• Development of release plan strategies and initiatives
• Work collaboratively to help create a digital marketing strategy for both physical and digital content 
• Assist in the development of online, digital and mobile marketing plans for both Domestic and International artists. 
• Effectively prepare, administer, and manage project finances
• Execution of release plan initiatives 
• Aid in the development of 3rd party digital promotions
• Communicate with artists and artists’ management when overseeing marketing campaigns for individual releases
• Communication of project information internally and externally
• Research and analyze market information 
• Develop marketing programs and campaigns with third-party brands and agencies 

Key Skills

The candidate needs to have a University degree or equivalent, with a focus on marketing or business and 2+ years digital marketing experience preferably in a entertainment environment.  A SOLID grasp of consumer/internet/new trends, marketing processes, goal-setting, demonstrated understanding of web analytics/measurement and marketing plan execution is critical to success in this position.

The candidate must be well-versed in Internet culture, from the perspectives of marketing, consumer relations, promotions, advertising, community (social media) and content.   Excellent written communications skills and a strong grasp and love of music and the web is a must!!

If you possess these qualifications you may be the person for the job.  If you think you would be a good addition to the Sony Music team please submit your resume online.  

https://sonymusic.talcura.com/candidates/SearchJobResults01.aspx

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Please reference Digital Music News!