Is there money in DIY? This is a space still trying to sell premium packages to artists, but at least one investment group believes. And, they're putting their money on FanBridge, to the tune of a $2 million Series A. According to FanBridge founder Noah Dinkin, the eclectic investment group is: Alex Zubillaga, Chris Fralic (First Round Capital), Founder Collective, Dave McClure (500 Startups), Maurice Werdegar, and Matt Keiser (Grape Arbor VC), as well as existing seed investors Jeff Clavier (SoftTech VC), Chris Sacca (LowerCase Capital), and Dave McClure (who previously invested through Founders Fund).
And FanBridge is putting this money to work - fast. The company has already purchased Damntheradio, a platform that enables the creation of media-rich Facebook pages with fan engagement in mind. That has already attracted clients like Warner Music Group, American Idol, Gatorade, Sony Music, EMI, Tapulous, and Linkin Park, though FanBridge is aiming to push the concept further. In fact, FanBridge is now launching a self-serve version of Damntheradio, accessible to any band, label, or brand.
Dinkin has not yet disclosed the Damntheradio price, but founders Johnny Hwin, AJ Magnuson, and Nick Lane-Smith will be joining the acquiring parent. And, helping to build a new San Francisco office.
Comments Closed
@rockstarlabs Tuesday, January 18, 2011
Rockstar Labs
Congats fellas
SocialSoundSystem Wednesday, January 19, 2011
I think this is an interesting play... Damntheradio is a set direct-to-fan marketing tools similar to Topspin. While Topspin built a platform of tools to sell to your email list... Their email system remains mediocre. Fanbridge already has a dynamic email program and is building their tools around it. Hmmm....
~SocialSoundSystem.com
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