Updated, 11:45 am PCT: Digital Music News readers can use promo code DMN2011 to get a 30-day free trial.
So who's the latest to dive into Facebook? That would be Sonicbids, a company that is about to announce a serious expansion into the network. This is an involved artist profile builder that further broadens the Sonicbids model beyond live performances.
Members are getting notified later today. "We realized that we were helping people get gigs but not cultivating their audiences," Sonicbids founder Panos Panay told Digital Music News at Midem this week. "We needed to do more."
That was the impetus behind the recent acquisition of ArtistData, and now, the push into Facebook. And, at first blush, this looks pretty slick. At the onset, bands can quickly get started by linking their Sonicbids and Facebook accounts, then the process of porting over Sonicbids EPK information begins. So, just like that, Sonicbids profile details are loaded onto a Facebook tab.
Then, there are lots of customization options. Bands can load customized banners, select customized colors, and stray from the default Facebook layout theme. Also, there are some nice features that seem ambitious for a first version. That includes the ability to 'lock content,' then unlock that content to reward certain levels of fan engagement. So, for example, if a fan 'likes' a band, that fan can then receive more music, photos, or whatever.
Here's an example below, full-sized version here.
And, here's Sonicbids founder Panos Panay talking a bit about the his company's expansion, and how that ties into artists' needs.

Comments Closed
Victor@TommyBoy Thursday, January 27, 2011
Hey Paul, other than the "lock content" feature, how is the Sonicbid new app different from Rootmusic's BandPage? How would you compare the 2?

presnikoff Thursday, January 27, 2011
Victor, it's a little too early for me to tell you this. The reason is that I had access to a demo, but this is just now being released to members (as of me writing this comment). So, I haven't had the ability to see all the features. /pr

alexandra Thursday, January 27, 2011
Also everyone, just got a promo code for Digital Music News readers.
Use promo code DMN2011 to get a 30-day trial.

Maxwellian Thursday, January 27, 2011
Whoa... looks like SB is going big on DIY. okay, noted.
::MW

Vail, CO Thursday, January 27, 2011
what's the deal with Root music is this basically the same thing?

Tom H. Thursday, January 27, 2011
Yeah, just seems like a clone. How many different music player apps do we need? I'm sticking with RootMusic because it works the best, I love it and this just seems like a knock off of more successful apps.

FAKE TED COHEN Thursday, January 27, 2011
nice scarf!!

@Steverin09 Thursday, January 27, 2011

@dave_cool Thursday, January 27, 2011

@dmitrivietze Thursday, January 27, 2011

Stabitha Friday, January 28, 2011
Isn't this just what damntheradio/FanBridge is doing for free now?

@indiequick Sunday, January 30, 2011

shocker Monday, January 31, 2011
Sonicbids is a complete rip off and this roll out can be had for free.

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