A music startup involving Archbishop Desmond Tutu has now emerged, complete with an open access ethos. SOS Records, at welovefreemusic.com, currently offers content from a limited group of artists. Early names include Naomi Striemer, Mario Winans, and Idrissa Diop, though artists are being encouraged to upload their content to the destination.
Then, fans vote on which artists should ultimately be signed and recorded by SOS. SOS eventually plans to offer a fresh, free MP3 every day, and the broader model includes paid, physical product. Backing the concept is Steven Nowack, a former hedge fund manager.

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