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Another Big Box Exclusive: Target Gets Christina

Wednesday, September 03, 2008
by  presnikoff

Target will exclusively sell an upcoming greatest hits album from Christina Aguilera, the latest score for a big box retailer.  The album, Keeps Gettin' Better — A Decade of Hits, contains a number of predictable choices, including "Genie in a Bottle" and "Beautiful," as well as a pair of new tracks. 

The disc, which hits Target stores on November 11th, is part of an exclusivity trend sparked largely by Wal-Mart.  The Eagles, Garth Brooks, and Journey have all delivered exclusives to Wal-Mart, though Target grabbed a John Legend release earlier this year.  Both stores remain critical outlets for the distribution of physical discs, though decreased demand is placing downward pressure on both available shelf space and pricing.   



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