Beatport has carved quite the genre-targeted niche for itself, though the company is now planning a major expansion beyond beatport.com. Over the past few days, sources to Digital Music News have pointed to an aggressive move into digital aggregation and distribution, one that will help electronica labels and artists better spread their content.
According to the preliminary details, the Beatport distribution
pipeline will start with exclusive artists and label partners, and end with a range of well-known outlets. We're guessing that includes on-demand streaming services like Spotify, download stores like iTunes, and even video outlets like VEVO, though we couldn't confirm the planned distribution network by presstime.
That said, it appears that Beatport has moved past the planning stages and is actively negotiating with potential partners. That includes digital stores and services, but also content owners as well. The first priority for Beatport appears to be labels and artists working exclusively with the company, though this that circle will widen over time. In fact, one source noted that labels have previously approached Beatport with distribution needs, perhaps the germ of the idea.
We called Beatport to get more information, though the company declined to offer any details. "We don't have anything new to talk about regarding distribution," Beatport social manager Tyler Jensen flatly told us this morning.
But Jensen did have some juicy, updated stats to share. That includes a cumulative total of 77 million downloads sold since 2004, with $100 million-plus going back to independent labels and artists.
And, this is a good crowd to corral. Back in July, the company reported an average shopping cart of $17, above-and-beyond most other music stores. Yet, Beatport lacks that grand scale that some artists may be looking for.
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