YouTube uploaders can find audio from a number of sources, including YouTube itself. The video giant offers a suite of pre-licensed content through its homegrown AudioSwap, a tool that easily layers audio onto uploaded video content.
That library now includes Rumblefish, a repository of roughly 25,000 clips from independent artists and producers. "Through this partnership, the YouTube audience will have easy access to the same extensive list of premier, licensed Rumblefish tracks that professional industry media creators use when making their videos," said Glenn Brown, strategic partner manager at YouTube.
Rumblefish is mostly a B2B marketplace, though the YouTube arrangement introduces entirely different audience. Instead of professional filmmakers, advertisers, television and internet video producers, YouTube opens the field to a more independent, amateur group of content creators. "This deal is exciting for indie filmmakers because it connects them directly to the same pre-licensed, quality indie music but at a price that they can afford," explained Rumblefish chief executive Paul Anthony.
Others feeding content to AudioSwap include Musicshake, a user-generated music forum.
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